I love fonts almost as much as thrifting, which is a lot. But I do not love the paralyzing ache of searching through fonts and trying to make good pairings until your eyes cross and it looks like you’ve spelled your name wrong and are no longer sure if English is your first language. I like my thrift stores clean and restocked regularly and I like my fonts pre-paired.
Category: Design
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Web Books I’ve Actually Read
If you have taken my class you have likely heard me say that I prefer to learn by doing not from books and I feel like tech books become outdated too quickly in this field . Well, I have read some good books on web design but they are on concepts that are more long-lasting. Since students have asked for recommendations, here goes: (more…)
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Requested App Pivots and Updates Tone and Voice
Over the summer I wrote an analysis of an app called Requested. The app did many things well but it could do better. I was honored to be hired by Requested to help them refine the way they talk to and interact with their customers. Here’s what we did… (more…)
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Branding & Design Analysis: Crocker Art Museum
Have you ever been enjoying a much-anticipated fancy dinner somewhere like Mulvaney’s B&L or Ella, enjoying your amuse bouche, sipping an aperitif, digging the vibe around you to suddenly have the spell broken by a too-rockin’ song or a lipstick-stained water-glass? I have and it hurts me to be yanked out of my happy time. (more…)
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Brand & Logo for Let’s Play Chalet
After years of debating, shopping, discussion, and test runs at various vacation rentals my parents decided to purchase a vacation home; I am overjoyed! I spent much of my childhood playing in the snow around “Aunt Lee’s Cabin” in Crestline (in the mountains above San Bernardino). It was a perfect easy getaway for our family when I was a kid, and I have many fond memories of the house and area. (more…)